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Thoughts from SMPR: Part 2—Stepping Away from the Rainbow
Following up on my post from last week about SMPR, I promised to go into a bit more detail about my second main point during that panel: It’s time we all step away from the social media rainbow just a...
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Geolocation 2.0: Check into Your Purchases
As you leave the office and breeze through your post-workday errands you check prices, scan the purchasing list to be sure nothing is missed and, of course, you check in at your chosen bottle of Kraft...
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The Inner Turmoil of a SM User VS. Marketer
Working in the social media space, I can safely say that overall I understand the marketing perks of Twitter, Facebook, etc. Sure I participate in these sites as part of my job and as marketing...
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Is this the first confirmed case of Foursquare stalking?
Earlier this week I received a tweet, from a buddy of mine, someone that I know offline and just happens to be on Twitter. He sent me this link and asked my opinion, as someone who has worked on the...
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The Tech Industry’s PR Problem
I love working with tech entrepreneurs. Their enthusiasm, innovative minds and passion for what they’re doing is infectious. But ask many of them what their business does, or their cool new product or...
View ArticleLocation-Based Marketing for Newbies
I’m first and foremost a publicist, but as you know these days, we need to know a lot of stuff. I spend most of my energy focusing on trends in public relations and social media, and I understand the...
View ArticleThe Battle Over SOPA won? Hardly.
Last week, Wikipedia shuttered, Google used its homepage to protest, and countless bloggers’ sites went dark all because of a little controversy over the Stop Online Privacy Act (SOPA) and the Protect...
View ArticleGoogle’s Privacy Issue Isn’t Really an Issue
Over the last few days, I’ve been doing a fair amount of reading about Google’s new privacy policy. It has received some positive and negative views. Privacy, to many, is a premium; we don’t want our...
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You Are The Most Valuable Product On The Internet
Much has been made of Google’s unified privacy policy that went into effect last week. In my Twitter feed, I saw the usual suspects; threats of dumping all Google products, enraged people shouting...
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Stop Telling Me What is Dying!
“Bring out your dead!” “I’m not dead.” “’Ere, he says he’s not dead.” “Yes he is.” ”I’m not.” -Monty Python and the Holy Grail How many times have we read about the end of times for Twitter and...
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